‟Great job! Their creative thinking and modern design allowed us to define and bring our idea to life, transforming it into a recognizable and iconic brand.”
Pietro C.
Makāri · Founder
Makāri
2023
We gave Makāri a name and an identity: a restaurant that brings together Japanese and Mediterranean cuisine.
type
Brand System
Industries
Food
1
The starting point
Two food cultures, one idea of dining.
Makāri was created to bring together flavors, people, and cultures through Nippo-Mediterranean cuisine. We worked with the founder to translate this idea into an identity that expresses the character of the restaurant, even before the first taste.
Sector
Dining
Cuisine
Nippo-Mediterranean
Project scope
Naming, visual identity, tone of voice, and physical and digital applications
2
Naming and language
The encounter starts with the name.
The name Makāri comes from a co-creation process and recalls the Sicilian roots of the project. The meaning of “also” becomes an invitation to join in, to take part.
(A name that becomes language)
- Makāri social
- Makāri online
- Makāri by the sea
3
Visual identity
Contrast takes shape
The visual identity weaves Mediterranean and Japanese influences into a material, sunny, contemporary system. In the typography, the contrast of the forms echoes the contrast of the flavors; the geometry points to the precision of the cooking.
4
Applications
From the menu to the space, the same identity.
The project carries Makāri’s character through the different moments of the experience. The visual system and the tone of voice guide the menu and social communication, keeping continuity between the digital narrative and the physical spaces of the restaurant.
