2023
We repositioned MG Travel from a travel agency to a contemporary brand and digital platform for people who want to experience travel firsthand.
type
UX/UI Design · Brand Activation
Industries
Travel
‟We wanted MG Travel to express our way of living travel: personal, open, made of encounters. The new brand gave us an identity that carries this vision through every moment of the experience, from discovery to departure.”
Andrea A.
MG Travel · Founder
1
MG Travel works in travel with an ambition larger than simply selling a destination.
The project starts from the need to redefine who the brand is, how it wants to be perceived, and what role it wants to play in travelers’ lives.
The strategy opens a new phase: from a traditional agency to a contemporary, digital company, able to inspire before it accompanies the departure.
2
Leaving means going somewhere. Traveling means encountering something.
This idea becomes one of the principles of MG Travel’s identity.
The new symbol gathers references to departure, nature, and travel as an encounter, building a mark that can tell an experience beyond the destination.
The identity puts at the center what makes every journey personal: the people, the places, and what happens along the way.
3
The new identity was not meant to stop at the brand.
MG Travel needed to turn the same vision into the digital experience, putting the person at the center of every touchpoint.
The website is designed to go beyond a presentation of services: a space to be inspired, explore possibilities, and arrive at booking and managing the trip.
Digital becomes part of the journey, not simply the place where you buy it.
4
Brand strategy, identity, and digital product follow the same direction.
From the first encounter with MG Travel to discovering a destination, from choosing the experience to managing the trip, the system is designed to keep the same perception of the brand.
A flexible identity, able to accompany MG Travel as the touchpoint, the service, and the moment of the relationship with the traveler change.
From brand to experience. From inspiration to departure.
